En 
Fr Latest News from L'Automobile
Volvo EX30 2025: Impressive Performance but Complicated Interface
The 2025 Volvo EX30 is a compact electric SUV designed ...
Two Exclusive Interviews Launching July 16 on L’Automobile’s New Video Page
Montreal, July 2, 2025 – L’Automobile is pleased to ann...
BMW M240i xDrive Coupe 2025 : The Very Essence of German Sportiness
The 2025 BMW M240i xDrive Coupe perfectly embodies the ...
Mercedes-Benz unveils its design study: AMG GT XX Concept
Despite the slowdown in electric vehicle sales, interes...
Ford introduces Tremor version of its Explorer
Ford has just unveiled a Tremor version of its popular ...
The High-Performers’ Recipe: When Profitability Hangs on a Few Good Ingredients
Every successful company follows its own recipe: a uniq...
Capsule : Road Test Mustang Mach-E Rally
Surprisingly, the all-electric Mustang Mach-E is a hit ...
The Financial Impact of an Empty Service Bay in an Automotive Repair Shop
An Empty Service Bay: An Invisible but Real Cost
In an...
First Cadillac Celestiq has just been delivered
After a three-year wait, the very first Celestiq—the mo...
World premiere – Genesis G70 Track Day Special Concept visits Montreal
Coincidence or not, Genesis unveiled the G70 Track Day ...
Mechanics
1915-1939 : An Unrelenting Quest for Technological Innovation and Comfort
From 1915 until the beginning of World War II, North Am...
Optimized Delivery Logistics: The Key to Success for Parts Stores
In the September 2024 episode of the podcast hosted by ...
Who Has the Right to Repair? Why Access to Vehicle Data Matters
Vehicle technology is evolving rapidly — and with it, a...
The Classic Car Industry Needs Technicians
When you attend a car show like Quebec’s, last May, it ...
Modernizing Appointment Booking in Auto Shops: A Must-Have for 2025
In the latest episode of the monthly Shop Guru podcast,...
CO-OP program: a lever for the next generation in dealerships
The Cooperative Education Program (Co-op) is a key solu...
Improving Customer Experience Through Connection and Communication
In today’s fast-paced world, clear communication and se...
The HEMI V8 is really back
The return of Chrysler’s 5.7-litre HEMI V8 was rumoured...
GM invests in a new V8
As incredible as it may seem, while most automakers are...
1890–1914, the Birth of the Automobile as an Industrial Product
The period between 1890 and the beginning of the First ...
Collision
The Challenges of Repairing Electric Vehicles and Emerging Manufacturers
Adapting to an Electrifying Future
The automotive indu...
Mentorship: A Strategy for Ensuring Shop Success
Mentorship is widely used in many companies — and for g...
Impact Greater Than Expected
With summer approaching and potholes reappearing, no ve...
iK Sprayers: Spray Like a Pro, Anywhere!
In the demanding world of automotive detailing, the too...
ProXL : Premium Aerosol Solutions for Uncompromising Automotive Finishes
In the world of automotive refinishing, the quality of ...
Recognizing Low-Impact Repair Methods
Today, in light of growing environmental concerns, new ...
PPG Announces Its New Clearcoats
The major American paint manufacturer PPG is launching ...
2026 Toyota Corolla Cross Debuts with Fresh Style Inside and Out
TORONTO, May 8, 2025 – The 2026 Corolla Cross is contin...
Advertise in the Magazine and on Our Website!
Maximize your impact with our advertising solutions.
Tires
Nexen Tire opens winter testing centre in Finland to accelerate technological innovation
According to a recent press release, global tire manufa...
More Efficient, Less Polluting Tires Are Essential for Electric Vehicles, Says ENSO
It’s indisputable that electric vehicles (EVs) produce ...
Bridgestone launches new Turanza: The EverDrive
Bridgestone Americas Inc. has just unveiled its brand-n...
NEXEN TIRE Wins Red Dot Design Award for its WINGUARD Sport 3 Winter Tire
The WINGUARD Sport 3 winter tire from global tire manuf...
Michelin prepares to launch its Crossclimate 3
Although it has not yet been officially announced in No...
Major fire at Kumho tire plant
A massive fire broke out Saturday morning, May 17, at K...
Goodyear launches the Eagle F1 Asymmetrical 6
American tire manufacturer Goodyear has just launched a...
Firestone Launches Its Affinity AS Line
Firestone, a major division of the Bridgestone Americas...
The New Advantage Control HT from BFGoodrich
BFGoodrich, Michelin’s mid-range tire brand, just annou...
Innovation / Fleet
Volvo EX30 2025: Impressive Performance but Complicated Interface
The 2025 Volvo EX30 is a compact electric SUV designed ...
BMW M240i xDrive Coupe 2025 : The Very Essence of German Sportiness
The 2025 BMW M240i xDrive Coupe perfectly embodies the ...
Mercedes-Benz unveils its design study: AMG GT XX Concept
Despite the slowdown in electric vehicle sales, interes...
Ford introduces Tremor version of its Explorer
Ford has just unveiled a Tremor version of its popular ...
Capsule : Road Test Mustang Mach-E Rally
Surprisingly, the all-electric Mustang Mach-E is a hit ...
First Cadillac Celestiq has just been delivered
After a three-year wait, the very first Celestiq—the mo...
World premiere – Genesis G70 Track Day Special Concept visits Montreal
Coincidence or not, Genesis unveiled the G70 Track Day ...
Nissan adds a Nismo version to its Armada
Believe it or not, Japanese automaker Nissan has just a...
Toyota announces production plans
According to the specialized publication Automotive New...
Capsule: Kia K4 Road Test
As you’ve no doubt noticed, there are fewer and fewer “...
Business
The High-Performers’ Recipe: When Profitability Hangs on a Few Good Ingredients
Every successful company follows its own recipe: a uniq...
The Financial Impact of an Empty Service Bay in an Automotive Repair Shop
An Empty Service Bay: An Invisible but Real Cost
In an...
Auto-Sport QuEbec Show: A Tribute to Bodyworkers and Painters
For more than forty years, the City of Québec has been ...
The Montreal Electric Vehicle Show: a new venue, justas much excitement
The Montreal Electric Vehicle Show (MEVS) held its 8th ...
Rediscovering Mechanics at Tremblant
How many times have you heard the complaint: “It’s not ...
Powersports Leader BRP Opens First Flagship Store in Paris
VALCOURT, QC and PARIS, June 18, 2025 /PRNewswire/ - BR...
Hyundai donates $250,000 to Charles-Bruneau Foundation to support pediatric cancer art therapy in Quebec
According to a press release dated June 19, 2025, Hyund...
ALFA ROMEO Celebrates Its 115th Anniversary of Italian Passion and Sportiness
On June 24, Alfa Romeo will celebrate its 115th anniver...
New Presidents for Toyota in North America
Great news for two Toyota Canada executives
...
Mazda Canada appoints new President
Amy Fleming will become the new President of Mazda Cana...
What's New, Coach?
The Importance of Measuring Efficiency and Production Ratios in an Auto Repair Shop
The profitability of an auto repair shop does not rely solely on mechanics' skills or customer satisfaction but also on optimized resource management and precise performance tracking. Measuring effici...
Poll
What do you think of the new design of L'Automobile magazine?
Fix Network Canada: Training Center
All News
Popular Articles
Sign up for our
weekly newsletter!
Every week, a digest of news and exclusive analyses!
