Bridgestone Announces New Global President and CEO

Japanese tire manufacturer Bridgestone has announced major changes in its global leadership. Effective January 1, 2026, Yasuhiro Morita will assume the role of global President and CEO, succeeding Shuichi Ishibashi.

This decision reflects the company’s commitment to supporting substantial growth as it approaches its 100th anniversary in 2031. Mr. Ishibashi has successfully completed the objectives assigned to him and will retire on December 31. He is also expected to resign from the board of directors during the next shareholders’ meeting, scheduled for March.

Photo : Bridgestone

Éric Descarries

Author’s Posts

Another Microprocessor War is Brewing

As if the industry didn’t already have enough challenges, a new dispute is emerging between Dutch manufacturer Nexperia, based in Nijmegen, Netherlands, and its facilities in China. The Chinese g...

Oct 22, 2025
Alfa Romeo Delays its Electrification Plan

While several competing automakers have already announced pauses in their fully electric programs, Italian manufacturer Alfa Romeo has revealed that it will delay its transition to an all-electric ...

Oct 22, 2025
Bridgestone Announces New Global President and CEO

Japanese tire manufacturer Bridgestone has announced major changes in its global leadership. Effective January 1, 2026, Yasuhiro Morita will assume the role of global President and CEO, succeeding ...

Oct 22, 2025
Toyota Revives its Century Brand

L’imposant constructeur japonais Toyota vient d’annoncer qu’il allait réviser les véhicules de sa marque de prestige Century, née au cours des années quatre-vingt. Autrefois représentée...

Oct 22, 2025
Steve Rhind Appointed President of Nissan Canada

About two weeks ago, Nissan Canada’s then-president, Trevor Longley, decided to leave the company, which at the time was facing certain challenges. It has since been announced that Longley has be...

Oct 22, 2025