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Lotus Eletre: Redefining performance for a new era
With the arrival of the Eletre, Lotus enters uncharted territory: a fully electric SUV that promises to remain faithful to the brand's legendary performance DNA. During an in-depth conversation, Massimiliano Trantini, CEO of Lotus Cars Americas, shares his vis...
Lotus Eletre: Redefining performance for a new era
With the arrival of the Eletre, Lotus enters uncharted ...
Toyota and Joby Aviation Partnership Gains Momentum
Toyota has been “flirting” with American company Joby A...
BMW Unveils Its New X5 SUV
German luxury automaker BMW has unveiled the 2027 versi...
Éric Descarries
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Toyota and Joby Aviation Partnership Gains Momentum
Éric Descarries
Hits: 8
Toyota has been “flirting” with American company Joby Aviation for several years now in an effort to develop electric aircraft.
This time, one could say the project is “taking off,” as the two companies recently launched the initial phase of a strategic alliance aimed at supporting Joby's electric vertical takeoff and landing commercial aircraft, or eVTOL.
The goal is to lay the groundwork for the production of large electric air taxis. Toyota intends to contribute its manufacturing expertise to the project.
Toyota is not alone in pursuing aviation or other forms of mobility as Joby prepares to obtain its certification. GM has already begun studies in the marine environment with GM Marine, while Honda already has its own aviation division, with a functional product, the HondaJet.
Could this be the beginning of a new era?
(Photo: Joby Aviation)
Éric Descarries
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