The WINGUARD Sport 3 winter tire from global tire manufacturer NEXEN TIRE won the 2025 Red Dot Design Award in the Product Design category, further solidifying its position in the automotive industry
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As we reported in the last issue of L’Automobile, Finnish tire manufacturer Nokian is launching its latest creation: the Surpass performance tire. Nokian has not often been recognized as a performance tire specialist, especially since it discontinued its only line in that segment, the Z-Line, just a few months ago. This time, however, the company is going all-in on the category with the Surpass, a product designed primarily for the North American market.
Like most tire manufacturers, Continental started as a rubber factory in 1871 in Germany. What sets Continental apart today is that its advancements in rubber technology go well beyond car tires. In fact, the company remains active in various fields, including footwear, where it supplies trail running shoes with anti-slip soles.
Founded in 1829 as a manufacturer of rubber balls, Michelin began its journey long before it became one of the world’s leading tire companies. It wasn’t until 1889 that the name Michelin et Cie was officially adopted. Just two years later, the company introduced its first detachable bicycle tire, a groundbreaking innovation that revolutionized manufacturing and repair efficiency.
Founded in Milan in 1872, Pirelli began producing car tires in 1901. Today, it is renowned for its high-end, high-performance products and holds a dominant position in the prestige tire segment, with a market share exceeding 50%. With manufacturing facilities in 12 countries, Pirelli’s reach extends far beyond a single product type. While its focus remains on consumer tires, the company also produces tires for bicycles, motorcycles, and of course, automobiles.