At the spectacular SEMA Show recently held in Las Vegas, Japanese tire manufacturer Toyo unveiled and showcased its latest high-performance tire, the Proxes Sport R. If you have clients who are enthusiasts of extreme automotive activities, this new tire is specifically designed for them
Major American tire manufacturer Goodyear Tire & Rubber Co. has unveiled a new off-road tire, the Wrangler Outbound A/T, as part of the company’s new strategy to introduce products more quickly and more frequently
At the annual SEMA Show (Specialty Equipment Market Association) held at the Las Vegas Convention Center, Chinese tire manufacturer ZC Rubber will unveil new products specifically designed for the North American market. Among them are the Arisun EV and Aggressor WP21 tires — the former intended for electric vehicles, and the latter certified for winter use
South Korean tire manufacturer Nexen has launched a new premium all-season tire, the N Priz S, which is currently available in just two sizes: 205/60 R16 and 215/55 R17. These tires are designed for vehicles such as the Kia Niro and Hyundai Kona, and will be fitted as original equipment on the latter
Montreal, October 1, 2025 – Groupe Touchette is proud to announce the opening of two new warehouses in Québec City and Saguenay, with a combined surface area of 166,000 sq. ft. These new facilities replace the former ones, providing the company with the infrastructure needed to continue its growth in the regions. The Québec City warehouse is located at 1500 rue des Tanneurs, and the Saguenay warehouse at 2718 boulevard Talbot. These openings reinforce Groupe Touchette’s leadership position in the Canadian tire distribution industry, particularly in these two strategic markets for operational efficiency
Are there winter tires designed specifically for electric vehicles (EVs)? Yes and no… Several tire manufacturers are now promoting their own versions of winter tires for EVs. For the moment, however, most major brand winter tires are already compatible with EVs—for example, Nokian’s Hakkapeliitta 10 EV or Pirelli’s Elect line
The third category of winter tires comes from various manufacturers, many of them quite serious, but with rather limited innovations. However, even if they're not performance or innovation-driven products, they can meet specific needs that are more or less demanding
Each major manufacturer (or almost) also has a major mid-range brand that markets quality winter tires which, in many cases, are less technologically advanced but still highly effective and reliable. For example, Michelin owns the BFGoodrich brand, which offers T/A KSI winter tires, while Bridgestone continues to provide the American-origin Firestone, which markets the affordable Winterforce line
For resellers, this is a no-brainer. High-quality tires are the best way to keep customers safe from most winter accidents. Here, the big brands stand out
The first argument: “These tires are way too expensive!” This is where we need to understand the winter tire market—an essential “mechanical” element regulated by our governments, which in Quebec mandates their use from December 1 to the following March. Beyond this, it’s about choosing the best product for one’s vehicle.
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