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Michelin Prepares for Winter 2027 at Mécaglisse

Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.

Michelin Prepares for Winter 2027 at Mécaglisse

Kimi Räikkönen and Nokian Tyres Join Forces to Expand the Brand’s Global Visibility

Kimi Räikkönen and Nokian Tyres have joined forces in a collaboration rooted in their shared Finnish heritage and deep expertise with extreme conditions. Designed and tested in the North, Nokian Tyres is known for its performance on snow, ice, and challenging terrain—an environment Räikkönen, widely known as The Iceman, has mastered throughout his career

Kimi Räikkönen and Nokian Tyres Join Forces to Expand the Brand’s Global Visibility

Sumitomo to rebrand as Dunlop

Sumitomo Rubber Industries (SRI) has officially agreed to change its name to Dunlop starting in 2026. The decision was made during a board meeting held on November 27 and applies to the global market. As a result, in North America, Sumitomo Rubber North America will become Dunlop Tires North America Inc. as of January 2026

Sumitomo to rebrand as Dunlop

Ironman Launches its All-Country AT-X

Ironman, a division of Hercules Tires, has announced the launch of its new All-Country AT-X, an all-season, all-terrain tire designed for SUVs, CUVs, and pickup trucks. It features an aggressive tread pattern engineered to deliver strong off-road performance while maintaining impressive on-road behaviour and improved snow traction

Ironman Launches its All-Country AT-X
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