While several tire manufacturers — including Nexen — are announcing the establishment of winter testing centers in Ivalo, Finland (where Nokian is already well established), others are organizing product launch programs in Quebec
American tire manufacturer Firestone, now under the Bridgestone umbrella, has introduced its latest ultra-high-performance summer tire designed for sports cars and muscle cars alike
The unveiling season for new winter tires ahead of the upcoming season is now well underway, with several manufacturers already announcing their latest offerings.
Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.
The latest news in the tire industry concerns the end of the agreement between Pirelli and Sinochem.
Japanese tire manufacturer Bridgestone introduced, at the very beginning of the year, a brand-new high-performance tire designed exclusively for summer use: the Potenza RE-71RZ Extreme Summer Tire. Engineered for extreme driving conditions, it succeeds the Potenza RE-71RS while incorporating Bridgestone’s ENLITEN technology
South Korean tire manufacturer Hankook has announced the appointment of Youngseob (Danny) Yun as President of Hankook Tire Canada. He succeeds Aaron (Seunghwan) Hong, who has been named Vice-President of Marketing at the company’s North American headquarters
Yokohama Rubber has announced that its ADVAN Sport ZPS tires have been chosen as original equipment for Toyota’s new GR Yaris, recently launched in the Middle East. The selected size, 225/40RF18 88Y, is designed to match the vehicle’s compact yet high-performance character
Nokian is generally regarded as a Finnish tire brand, but the company also operates manufacturing plants elsewhere in the world, notably in the United States and Romania
Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah, and California
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