Nokian is generally regarded as a Finnish tire brand, but the company also operates manufacturing plants elsewhere in the world, notably in the United States and Romania
Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah, and California
Kimi Räikkönen and Nokian Tyres have joined forces in a collaboration rooted in their shared Finnish heritage and deep expertise with extreme conditions. Designed and tested in the North, Nokian Tyres is known for its performance on snow, ice, and challenging terrain—an environment Räikkönen, widely known as The Iceman, has mastered throughout his career
Sumitomo Rubber Industries (SRI) has officially agreed to change its name to Dunlop starting in 2026. The decision was made during a board meeting held on November 27 and applies to the global market. As a result, in North America, Sumitomo Rubber North America will become Dunlop Tires North America Inc. as of January 2026
Ironman, a division of Hercules Tires, has announced the launch of its new All-Country AT-X, an all-season, all-terrain tire designed for SUVs, CUVs, and pickup trucks. It features an aggressive tread pattern engineered to deliver strong off-road performance while maintaining impressive on-road behaviour and improved snow traction
General Tire, the U.S. division of German manufacturer Continental, has announced the availability of a new tire designed for law enforcement agencies and government fleets: the Grabber Justice A/T. It is offered exclusively in a 18-inch size (LT265/70R18), suggesting it is intended for pickups, SUVs and other vehicles capable of benefiting from this dimension
At the spectacular SEMA Show recently held in Las Vegas, Japanese tire manufacturer Toyo unveiled and showcased its latest high-performance tire, the Proxes Sport R. If you have clients who are enthusiasts of extreme automotive activities, this new tire is specifically designed for them
Major American tire manufacturer Goodyear Tire & Rubber Co. has unveiled a new off-road tire, the Wrangler Outbound A/T, as part of the company’s new strategy to introduce products more quickly and more frequently
At the annual SEMA Show (Specialty Equipment Market Association) held at the Las Vegas Convention Center, Chinese tire manufacturer ZC Rubber will unveil new products specifically designed for the North American market. Among them are the Arisun EV and Aggressor WP21 tires — the former intended for electric vehicles, and the latter certified for winter use
South Korean tire manufacturer Nexen has launched a new premium all-season tire, the N Priz S, which is currently available in just two sizes: 205/60 R16 and 215/55 R17. These tires are designed for vehicles such as the Kia Niro and Hyundai Kona, and will be fitted as original equipment on the latter
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