Are there winter tires designed specifically for electric vehicles (EVs)? Yes and no… Several tire manufacturers are now promoting their own versions of winter tires for EVs. For the moment, however, most major brand winter tires are already compatible with EVs—for example, Nokian’s Hakkapeliitta 10 EV or Pirelli’s Elect line
The third category of winter tires comes from various manufacturers, many of them quite serious, but with rather limited innovations. However, even if they're not performance or innovation-driven products, they can meet specific needs that are more or less demanding
Each major manufacturer (or almost) also has a major mid-range brand that markets quality winter tires which, in many cases, are less technologically advanced but still highly effective and reliable. For example, Michelin owns the BFGoodrich brand, which offers T/A KSI winter tires, while Bridgestone continues to provide the American-origin Firestone, which markets the affordable Winterforce line
For resellers, this is a no-brainer. High-quality tires are the best way to keep customers safe from most winter accidents. Here, the big brands stand out
The first argument: “These tires are way too expensive!” This is where we need to understand the winter tire market—an essential “mechanical” element regulated by our governments, which in Quebec mandates their use from December 1 to the following March. Beyond this, it’s about choosing the best product for one’s vehicle.
Despite the nice weather, the bright sun, and the warm temperatures, it’s still time to prepare for that typical reality of the Quebec market: winter tires
This is a somewhat complex topic. To begin with, most customers who own an SUV, crossover, minivan, or light pickup should normally be using passenger (P) category tires, as covered in the regular tire segment. However, several manufacturers equip pickups and certain sportier or off-road-styled SUVs with more aggressive tires that might seem compatible with winter laws and requirements—but not always
If you have customers who say they feel more confident with studded tires, you can always try to convince them to opt for the latest studless winter tires, which manufacturers now market as “studded without studs.” These are clearly premium products with softer rubber compounds, designed to technically replace metal studs
American Pacific Industries (API), the small U.S. tire manufacturer based in Scottsdale, Arizona, has announced the launch of its new Gladiator Armor 4S, an all-season certified tire
In recent years, a new trend has been emerging in the winter tire segment: so-called “approved” tires, known in English as *All-Weather* tires. These tires are designed to perform in both winter and summer
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