The unveiling season for new winter tires ahead of the upcoming season is now well underway, with several manufacturers already announcing their latest offerings.
Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.Leading French winter tire manufacturer Michelin held a major media presentation last week at the private Mécaglisse circuit in Notre-Dame-de-la-Merci, Quebec.
The latest news in the tire industry concerns the end of the agreement between Pirelli and Sinochem.
Japanese tire manufacturer Bridgestone introduced, at the very beginning of the year, a brand-new high-performance tire designed exclusively for summer use: the Potenza RE-71RZ Extreme Summer Tire. Engineered for extreme driving conditions, it succeeds the Potenza RE-71RS while incorporating Bridgestone’s ENLITEN technology
South Korean tire manufacturer Hankook has announced the appointment of Youngseob (Danny) Yun as President of Hankook Tire Canada. He succeeds Aaron (Seunghwan) Hong, who has been named Vice-President of Marketing at the company’s North American headquarters
Yokohama Rubber has announced that its ADVAN Sport ZPS tires have been chosen as original equipment for Toyota’s new GR Yaris, recently launched in the Middle East. The selected size, 225/40RF18 88Y, is designed to match the vehicle’s compact yet high-performance character
Nokian is generally regarded as a Finnish tire brand, but the company also operates manufacturing plants elsewhere in the world, notably in the United States and Romania
Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah, and California
Kimi Räikkönen and Nokian Tyres have joined forces in a collaboration rooted in their shared Finnish heritage and deep expertise with extreme conditions. Designed and tested in the North, Nokian Tyres is known for its performance on snow, ice, and challenging terrain—an environment Räikkönen, widely known as The Iceman, has mastered throughout his career
Sumitomo Rubber Industries (SRI) has officially agreed to change its name to Dunlop starting in 2026. The decision was made during a board meeting held on November 27 and applies to the global market. As a result, in North America, Sumitomo Rubber North America will become Dunlop Tires North America Inc. as of January 2026
En 
Fr