En 
Fr Tires
Nokian Tyres partners with Alterra Mountain Company across Key Mountain Destinations
Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah...
Nokian Tyres partners with Alterra Mountain Company across Key Mountain Destinations
Nokian Tyres has announced a strategic partnership with...
Kimi Räikkönen and Nokian Tyres Join Forces to Expand the Brand’s Global Visibility
Kimi Räikkönen and Nokian Tyres have joined forces in a...
Sumitomo to rebrand as Dunlop
Sumitomo Rubber Industries (SRI) has officially agreed ...
L'Automobile
Hits: 117
Kimi Räikkönen and Nokian Tyres Join Forces to Expand the Brand’s Global Visibility
L'Automobile
Hits: 117
Kimi Räikkönen and Nokian Tyres have joined forces in a collaboration rooted in their shared Finnish heritage and deep expertise with extreme conditions. Designed and tested in the North, Nokian Tyres is known for its performance on snow, ice, and challenging terrain—an environment Räikkönen, widely known as The Iceman, has mastered throughout his career.
The partnership aims to strengthen the Finnish brand’s global presence. As Tiina Frazer, Vice President of Brand, Marketing and Communications, stated: “Some collaborations just make sense… Kimi Räikkönen and Nokian Tyres share the same DNA: Finnish roots, uncompromising performance, and the ability to excel under pressure.”
Räikkönen expressed his long-standing connection to the brand, recalling his karting years and calling Nokian Tyres an “iconic Finnish brand.”
With over two decades in Formula 1, 349 Grand Prix starts, 21 wins and 103 podiums, he remains one of the sport’s most recognizable figures.
(Photo: Nokian Tyres)
L'Automobile
L'Automobile Magazine
News
Business Directory
