Founded in Milan in 1872, Pirelli began producing car tires in 1901. Today, it is renowned for its high-end, high-performance products and holds a dominant position in the prestige tire segment, with a market share exceeding 50%. With manufacturing facilities in 12 countries, Pirelli’s reach extends far beyond a single product type. While its focus remains on consumer tires, the company also produces tires for bicycles, motorcycles, and of course, automobiles.
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Since the start of its operations in 1930, Japan’s first tire factory, named the Tabi Socks Tire Division, has stood out from its competitors by constantly striving for innovation. In 1931, the division adopted the name we know today: Bridgestone. Since establishing a presence in the United States in 1967, the company has continued to grow and expand its expertise internationally.
Founded in 1898 as a Finnish rubber factory, it wasn’t until nearly a century later, in 1988, that Nokian Tyres Plc. was officially established. Renowned for its reliable and high-performing winter tires, the company showcased its forward-thinking spirit as early as 1934 with the invention of the Kelirengas, or "Weather Tire, the world’s first winter tire. This breakthrough paved the way for many successes, including the iconic Hakkapeliitta, which still travels our roads 89 years later. Now established in multiple countries, including the United States and Romania, this industry giant continues to aim higher.