Tires

Sumitomo to rebrand as Dunlop

sumitomo-prend-le-nom-de-dunlop

Sumitomo Rubber Industries (SRI) has officially agreed to change its name to Dunlop starting in 2026. The decision was made during a board meeting held on November 27 and applies to the global market. As a result, in North America, Sumitomo Rubber North America will become Dunlop Tires North America Inc. as of January 2026.

Earlier this year, SRI completed its acquisition of the Dunlop brand by purchasing it from Goodyear. At the same time, SRI announced its intention to establish Dunlop as a global brand through new technological development, increased positioning as an original equipment supplier for automakers, and greater visibility in motorsports. A notable expansion of the Dunlop name in the North American market is therefore expected.

(Photo: Dunlop)

Author’s Posts

  • First drive of the Lotus Eletre

    I had barely finished driving a Lotus Emira sports coupe for an article on my personal website when I got the opportunity to get behind the wheel of the all-new Eletre Super SUV from the same autom...

    Jul 14, 2026

  • Lotus celebrates the arrival of its Eletre in Canada

    After all the anticipation surrounding their arrival, the first “Chinese” cars have officially landed in Canada, more specifically in Montreal.

    ...

    Jul 13, 2026

  • Maserati is looking for a partner

    Italian automaker Maserati, one of the brands under the Stellantis umbrella, has just unveiled revised versions of three of its main models. That helps ease some of the uncertainty surrounding its ...

    Jul 12, 2026

  • Hyundai unveils its new Elantra

    The all-new Hyundai Elantra has just been unveiled at the Busan Auto Show in South Korea. In its home market, it is actually called the Avante, but there is a strong possibility that its North Amer...

    Jul 11, 2026

  • Is the Honda Element making a comeback?

    According to the trade publication Automotive News, Japanese automaker Honda is reportedly planning to revive its small Element crossover in an effort to better compete with Ford's popular Bronco S...

    Jul 10, 2026

Image

Business Directory

Image