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Bridgestone launches the Potenza RE-71RZ summer tire
Japanese tire manufacturer Bridgestone introduced, at the very beginning of the year, a brand-new high-performance tire designed exclusively for summer use: the Potenza RE-71RZ Extreme Summer Tire. Engineered for extreme driving conditions, it succeeds the Pot...
Bridgestone launches the Potenza RE-71RZ summer tire
Japanese tire manufacturer Bridgestone introduced, at t...
New President Appointed at Hankook Canada
South Korean tire manufacturer Hankook has announced th...
Yokohama ADVAN Sport ZPS Selected as OE Tire for Toyota GR Yaris
Yokohama Rubber has announced that its ADVAN Sport ZPS ...
Éric Descarries
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Sumitomo to rebrand as Dunlop
Éric Descarries
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Sumitomo Rubber Industries (SRI) has officially agreed to change its name to Dunlop starting in 2026. The decision was made during a board meeting held on November 27 and applies to the global market. As a result, in North America, Sumitomo Rubber North America will become Dunlop Tires North America Inc. as of January 2026.
Earlier this year, SRI completed its acquisition of the Dunlop brand by purchasing it from Goodyear. At the same time, SRI announced its intention to establish Dunlop as a global brand through new technological development, increased positioning as an original equipment supplier for automakers, and greater visibility in motorsports. A notable expansion of the Dunlop name in the North American market is therefore expected.
(Photo: Dunlop)
Éric Descarries
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