The first argument: “These tires are way too expensive!” This is where we need to understand the winter tire market—an essential “mechanical” element regulated by our governments, which in Quebec mandates their use from December 1 to the following March. Beyond this, it’s about choosing the best product for one’s vehicle.
Despite the nice weather, the bright sun, and the warm temperatures, it’s still time to prepare for that typical reality of the Quebec market: winter tires
This is a somewhat complex topic. To begin with, most customers who own an SUV, crossover, minivan, or light pickup should normally be using passenger (P) category tires, as covered in the regular tire segment. However, several manufacturers equip pickups and certain sportier or off-road-styled SUVs with more aggressive tires that might seem compatible with winter laws and requirements—but not always
If you have customers who say they feel more confident with studded tires, you can always try to convince them to opt for the latest studless winter tires, which manufacturers now market as “studded without studs.” These are clearly premium products with softer rubber compounds, designed to technically replace metal studs
American Pacific Industries (API), the small U.S. tire manufacturer based in Scottsdale, Arizona, has announced the launch of its new Gladiator Armor 4S, an all-season certified tire
In recent years, a new trend has been emerging in the winter tire segment: so-called “approved” tires, known in English as *All-Weather* tires. These tires are designed to perform in both winter and summer
In today’s challenging economic climate, consumers are adjusting their buying habits, looking for quality products at affordable prices. The HiFly tire brand aligns perfectly with this trend by offering a reliable and comprehensive range of products at an entry-level price point
Chinese tire manufacturer Sailun has just introduced its latest passenger tire, the Atrezzo All-Season, designed for year-round use in all weather conditions
South Korean manufacturer Kumho has introduced the new RT version of its popular Road Venture tire, specifically designed for off-road adventures
It didn’t take long for equipment manufacturer Hunter Engineering to improve its recent Maverick tire changer, which now becomes the Maverick Pro
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