Bridgestone Unveils Its New Blizzak IcePeak

The unveiling season for new winter tires ahead of the upcoming season is now well underway, with several manufacturers already announcing their latest offerings. Among them is Japanese giant Bridgestone, which has just introduced its brand-new Blizzak IcePeak.

In addition to incorporating the manufacturer’s Enliten technology, this winter tire features both the well-known pictogram of a mountain with a snowflake at its center, as well as the new vertical bar pictogram indicating that the tire meets the latest requirements for ice grip performance.

The Blizzak IcePeak is expected to be available as of May. It will replace the Blizzak WS90 and Blizzak DM-V2 models and will be offered in 97% of the sizes covering conventional, electric, and hybrid vehicles in the North American market.

(Photo Bridgestone)

Éric Descarries

Author’s Posts

The Stars of the Beijing Auto Show

It was during the last week of April that the remarkable Beijing Auto Show took place in China's capital. While auto shows elsewhere in the world, such as Detroit, Los Angeles, and Toronto, only ge...

May 12, 2026
The Quebec Auto-Sport Show, a Great Success!

If there is one truly unique auto show in Quebec, it is the Auto-Sport Show held every spring in the province's capital city. Each year, the event is a remarkable success, but early last May, it wa...

May 11, 2026
A New Land Rover Freelander... for China!

It has been about 10 years since British automaker Land Rover discontinued its smallest SUV, the Freelander, which later became the LR2. It therefore came as a surprise when the company unveiled an...

May 10, 2026
Geely, the First Chinese Automaker in Canada with... Lotus?

We had all been wondering which Chinese brand would be the first to sell its electric vehicles in Canada. Major automaker Geely (Volvo, Polestar, Lotus, etc.) may now have the answer: it could be i...

May 09, 2026
Lexus Unveils Its New TZ SUV

Japanese automaker Toyota has just unveiled its latest six-passenger luxury SUV, the Lexus TZ. This large battery-electric vehicle features specifications similar to those of the Toyota Highlander ...

May 08, 2026