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Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah...
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Nokian Tyres partners with Alterra Mountain Company across Key Mountain Destinations

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Nokian Tyres has announced a strategic partnership with Alterra Mountain Company to connect with outdoor and mountain enthusiasts across five North American destinations. Launching this fall, the collaboration spans locations in Quebec, Ontario, Colorado, Utah, and California.

As part of the agreement, the Finnish tire manufacturer — known as the inventor of the winter tire — will roll out initiatives promoting year-round driving safety. Resort visitors will encounter on-site activations, signage, retailer events, and digital campaigns highlighting Nokian Tyres’ products and brand values.

“Good grip is the key to a successful journey, whether on winter slopes or year-round roads,” said Hans Dyhrman, Director of Marketing, North America, at Nokian Tyres.

The featured destinations include Tremblant, Blue Mountain, Steamboat, Deer Valley Resort, and Palisades Tahoe. This partnership aligns with Nokian Tyres’ broader North American growth strategy, supported by local manufacturing in Dayton, Tennessee, and expanded distribution efforts.

(Photo: Nokian Tyres)

→ Read the full press release (Fr)

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