Founded in Milan in 1872, Pirelli began producing car tires in 1901. Today, it is renowned for its high-end, high-performance products and holds a dominant position in the prestige tire segment, with a market share exceeding 50%. With manufacturing facilities in 12 countries, Pirelli’s reach extends far beyond a single product type. While its focus remains on consumer tires, the company also produces tires for bicycles, motorcycles, and of course, automobiles.


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