Tires

Ice Testing Programs Are on the Rise

ice-testing-programs-are-on-the-rise

While several tire manufacturers — including Nexen — are announcing the establishment of winter testing centers in Ivalo, Finland (where Nokian is already well established), others are organizing product launch programs in Quebec, notably Michelin at Mécaglisse, as well as ice-driving schools for owners of high-end vehicles.

Italian automaker Lamborghini is among them. The company recently organized such an experience in the Château Montebello region, where participants were able to take driving courses behind the wheel of most models in the brand’s lineup, including the Temerario, Revuelto, and Urus SE.

A specially designed track was created for the ice-driving exercises.

(Photo : Lamborghini)

Author’s Posts

  • Winter tires: which one should you choose?

    What follows is intended for garage owners, dealerships, retailers and other professionals, as well as consumers.

    ...

    Sep 09, 2026

  • Mid-range tires

    What follows is a chapter devoted to “mid-range tires.” Be careful not to interpret that term as meaning lower-quality tires. In fact, most of these products are manufactured by the same major ...

    Sep 09, 2026

  • Winter tires for pickup trucks

    Before beginning this chapter on winter tires for pickup trucks, it is worth noting that several of the tires described in the previous chapters are also offered in sizes suitable for many SUVs, CU...

    Sep 09, 2026

  • Ah! Nostalgia! How it holds us!

    Every year for the past 45 years — except during the two pandemic years — the Voitures Anciennes de Granby (VAG) organization has held an event bringing together classic car enthusiasts. And th...

    Sep 09, 2026

  • Continental launches the TerrainContact A/T2

    German tire manufacturer Continental Tire has announced the production of the TerrainContact A/T2, an all-season tire designed for CUVs, SUVs, and light trucks.

    ...

    Sep 07, 2026

Image

Business Directory

Image