Like most tire manufacturers, Continental started as a rubber factory in 1871 in Germany. What sets Continental apart today is that its advancements in rubber technology go well beyond car tires. In fact, the company remains active in various fields, including footwear, where it supplies trail running shoes with anti-slip soles.

From Adidas to Cadillac, Continental is a manufacturer with numerous partnerships, all aligned with the excellence of its various creative divisions. The company entered the tire market in 1904 with the goal of optimizing its product line. As such, it devotes a significant portion of its production to testing for durability, wet road grip, performance, and above all, effective product design.

With over 150 years of expertise, the company has also mobilized to become a greener business. The three words driving its upcoming changes are: reduce, reuse, and recycle. In terms of reduction, the manufacturer aims to use fewer raw materials in the production of its tires. To transition toward material reuse, Continental recycles both carbon from plastic bottle casings and tire residues. And since one goal supports the other, the company also intends to improve the longevity of its products and operate under a circular economy model by reusing tire carcasses.

One of its guiding principles is [translation] “Adding value to a better future” (translated from French), meaning that the company is committed to a serious environmental approach that also ensures public well-being. Under this umbrella, we find the Conti GreenConcept product, unveiled in 2021. It was made using Taraxacum, also known as dandelion rubber—a natural resin. Since this type of dandelion can be grown locally, CO₂ emissions from material transport are eliminated for this resource.

Like many companies, Continental aims to be carbon neutral by 2040, or at the latest by 2050. Already involved in numerous sectors for healthier progress, Continental is also investing in solutions for transportation vehicles, ships, agriculture, and more. Operating in 61 countries, Continental showcases its versatility by developing technologies that serve the greater good. The company’s human-centred focus is evident in its ongoing effort to broaden its skills for a better world.

Ultimately, Continental is committed to safety for all, regardless of the setting, whether you're exploring trails with your vehicle or your running shoes.

The TrueContact Tour 54 is an all-season touring tire for cars and SUVs, also available for electric vehicles. Its rubber is infused with Tg-F polymers, which help reduce rolling resistance and improve fuel economy.

Originally scheduled for release last year, the TrueContact Tour 54 will finally hit the market this year. Offered in H, T, and V speed ratings, this tire shows improvement in braking performance on road surfaces under any condition.

As a symbol of durability, the TrueContact Tour 54 features an enhanced and long-lasting tread life. From its conscientious manufacturing process to its low noise emissions, this touring tire is a solid choice for the upcoming season.

The CrossContact LX25 is an all-season tire designed for luxury SUVs and trucks. This model is also suitable for electric vehicles. The infusion of Tg-F polymer in the rubber helps reduce CO₂ emissions and stopping distances on wet roads.

This tire was also built with continuous circumferential ribs to improve responsiveness and ensure a quieter ride. With a limited warranty of 112 000 km, this durable and comfortable model brings significant improvements for optimal driving conditions.

The SportContact 6 is a premium ultra-high-performance summer tire compatible with electric vehicles. It comes factory-installed on vehicles from Audi, BMW, Maserati, Mercedes-Benz, and Cadillac. Designed to deliver exceptional performance, this tire features a micro-flexibility compound that ensures optimal grip between the road and the tread surface.

This technology guarantees better acceleration and shorter braking distances. Additionally, the SportContact 6 was engineered to support speeds up to 350 km/h. Stable, rigid, and safe, it’s an ideal tire for performance enthusiasts.