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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
Leading global tire manufacturer Hankook Tire & Technology (Hankook Tire) has announced that it received Ford’s 2025 QR ZERO Award at a ceremony held on March 25
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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
Leading global tire manufacturer Hankook Tire & Tec...
Hankook Launches the A/T2 Version of Its Laufenn X-Fit
South Korean tire manufacturer Hankook Tire & Techn...
Nokian Launches a Winter Tire with Retractable Studs
From its winter testing center in Ivalo, Finland, winte...
Éric Descarries
Hits: 719
It’s Still Winter Tire Season
Éric Descarries
Hits: 719
Despite the nice weather, the bright sun, and the warm temperatures, it’s still time to prepare for that typical reality of the Quebec market: winter tires. And for dealers and garage owners, this means meeting the demand of customers who know very little about these products but understand that the need is inevitable, hard to grasp, and—above all—costly!
Of course, customers aren’t always thrilled to pay substantial amounts for tires that, to them, are nothing more than something black and round. But how can you explain to them that the small fortune they’re about to spend on four “miserable” tires will help them get through the entire winter and—most importantly—protect not only the driver but also the passengers? Once again, you’ll need to remind your clients that tires are the only four points of contact they have with the road, each no bigger than the palm of their hand!
Éric Descarries
L'Automobile Magazine
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