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Continental launches the TerrainContact A/T2
German tire manufacturer Continental Tire has announced the production of the TerrainContact A/T2, an all-season tire designed for CUVs, SUVs, and light trucks. ...
Continental launches the TerrainContact A/T2
German tire manufacturer Continental Tire has announced...
Coats relaunches its RC Series
American manufacturer Coats has announced the return of...
BendPak Launches Its New APEX AT26 Tire Changer
Manufacturer BendPak has unveiled its all-new APEX AT26...
Éric Descarries
Hits: 900
It’s Still Winter Tire Season
Éric Descarries
Hits: 900
Despite the nice weather, the bright sun, and the warm temperatures, it’s still time to prepare for that typical reality of the Quebec market: winter tires. And for dealers and garage owners, this means meeting the demand of customers who know very little about these products but understand that the need is inevitable, hard to grasp, and—above all—costly!
Of course, customers aren’t always thrilled to pay substantial amounts for tires that, to them, are nothing more than something black and round. But how can you explain to them that the small fortune they’re about to spend on four “miserable” tires will help them get through the entire winter and—most importantly—protect not only the driver but also the passengers? Once again, you’ll need to remind your clients that tires are the only four points of contact they have with the road, each no bigger than the palm of their hand!
Éric Descarries
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