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Groupe Desharnais Acquires Pneus St-David: An Acquisition Reshaping the Regional Market
Groupe Desharnais proudly announces the acquisition of Pneus St-David, a well-established company in Lévis for 50 years and recognized for its expertise in tires and mechanical services.
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Groupe Desharnais Acquires Pneus St-David: An Acquisition Reshaping the Regional Market
Groupe Desharnais proudly announces the acquisition of ...
Ice Testing Programs Are on the Rise
While several tire manufacturers — including Nexen — ar...
Firestone Launches the Firehawk Indy 500 V2
American tire manufacturer Firestone, now under the Bri...
Éric Descarries
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It’s Still Winter Tire Season
Éric Descarries
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Despite the nice weather, the bright sun, and the warm temperatures, it’s still time to prepare for that typical reality of the Quebec market: winter tires. And for dealers and garage owners, this means meeting the demand of customers who know very little about these products but understand that the need is inevitable, hard to grasp, and—above all—costly!
Of course, customers aren’t always thrilled to pay substantial amounts for tires that, to them, are nothing more than something black and round. But how can you explain to them that the small fortune they’re about to spend on four “miserable” tires will help them get through the entire winter and—most importantly—protect not only the driver but also the passengers? Once again, you’ll need to remind your clients that tires are the only four points of contact they have with the road, each no bigger than the palm of their hand!
Éric Descarries
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