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Groupe Desharnais Acquires Pneus St-David: An Acquisition Reshaping the Regional Market
Groupe Desharnais proudly announces the acquisition of Pneus St-David, a well-established company in Lévis for 50 years and recognized for its expertise in tires and mechanical services.
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Groupe Desharnais Acquires Pneus St-David: An Acquisition Reshaping the Regional Market
Groupe Desharnais proudly announces the acquisition of ...
Ice Testing Programs Are on the Rise
While several tire manufacturers — including Nexen — ar...
Firestone Launches the Firehawk Indy 500 V2
American tire manufacturer Firestone, now under the Bri...
Éric Descarries
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It’s Still Winter Tire Season: Mid-range tires
Éric Descarries
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Each major manufacturer (or almost) also has a major mid-range brand that markets quality winter tires which, in many cases, are less technologically advanced but still highly effective and reliable. For example, Michelin owns the BFGoodrich brand, which offers T/A KSI winter tires, while Bridgestone continues to provide the American-origin Firestone, which markets the affordable Winterforce line. It's worth noting that Goodyear has recently acquired the American manufacturer Cooper, which makes tires under its own name but also for several other brands tied to automotive retailers. However, we'll consider these tires as belonging to the third, less advanced category. As for Nokian, it offers Nordman tires, which are essentially previous-generation Hakkapeliitta models adapted for a less affluent market. At Continental, you'll find the General Tire Altimax, while Hankook's recent Laufenn brand is starting to make a name for itself with its excellent I-Fit Ice.
The Japanese brand Falken also offers good Winterpeak and EuroWinter products.
BFGoodrich :
(Michelin group): Winter T/A KSI
Firestone (Bridgestone group):
Winterforce
Cooper (now part of Goodyear): Producing under its own name and for retail brands
General Tire (Continental group):
Altimax winter tires
Nordman (Nokian group):
Essentially previous-generation Hakkapeliitta models
Falken:
Winterpeak and EuroWinter series
Laufenn (Hankook group):
I-Fit Ice series
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