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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
Leading global tire manufacturer Hankook Tire & Technology (Hankook Tire) has announced that it received Ford’s 2025 QR ZERO Award at a ceremony held on March 25
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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
Leading global tire manufacturer Hankook Tire & Tec...
Hankook Launches the A/T2 Version of Its Laufenn X-Fit
South Korean tire manufacturer Hankook Tire & Techn...
Nokian Launches a Winter Tire with Retractable Studs
From its winter testing center in Ivalo, Finland, winte...
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It’s Still Winter Tire Season: Mid-range tires
Éric Descarries
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Each major manufacturer (or almost) also has a major mid-range brand that markets quality winter tires which, in many cases, are less technologically advanced but still highly effective and reliable. For example, Michelin owns the BFGoodrich brand, which offers T/A KSI winter tires, while Bridgestone continues to provide the American-origin Firestone, which markets the affordable Winterforce line. It's worth noting that Goodyear has recently acquired the American manufacturer Cooper, which makes tires under its own name but also for several other brands tied to automotive retailers. However, we'll consider these tires as belonging to the third, less advanced category. As for Nokian, it offers Nordman tires, which are essentially previous-generation Hakkapeliitta models adapted for a less affluent market. At Continental, you'll find the General Tire Altimax, while Hankook's recent Laufenn brand is starting to make a name for itself with its excellent I-Fit Ice.
The Japanese brand Falken also offers good Winterpeak and EuroWinter products.
BFGoodrich :
(Michelin group): Winter T/A KSI
Firestone (Bridgestone group):
Winterforce
Cooper (now part of Goodyear): Producing under its own name and for retail brands
General Tire (Continental group):
Altimax winter tires
Nordman (Nokian group):
Essentially previous-generation Hakkapeliitta models
Falken:
Winterpeak and EuroWinter series
Laufenn (Hankook group):
I-Fit Ice series
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