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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
Leading global tire manufacturer Hankook Tire & Technology (Hankook Tire) has announced that it received Ford’s 2025 QR ZERO Award at a ceremony held on March 25
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Hankook Tire Wins Prestigious Ford QR ZERO 2025 Award for Quality Excellence
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Éric Descarries
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Pirelli launches its new ICE FRICTION winter tire at ICAR
Éric Descarries
Hits: 2341
At the ICAR track in Mirabel, Quebec, the Italian tire manufacturer Pirelli unveiled and tested its new ICE FRICTION winter tire, designed to deliver optimal performance on ice.
Several sizes of this tire feature ELECT technology, specifically adapted for electric vehicles. This technology stands out with the PNCS (Pirelli Noise Cancelling System), which reduces noise penetration into the cabin.
The ICE FRICTION also benefits from new rubber compounds, two of which are integrated into the tread. The first, the most visible, is softer to improve the grip on ice and provide a smoother ride. The second, less apparent, forms the base of the tread and is more rigid to ensure better road handling.
The ICE FRICTION will soon be available in 46 sizes, including 22 with ELECT technology, both in Canada and other Nordic countries.
(Photo : Éric Descarries)
Éric Descarries
L'Automobile Magazine
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