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Axalta Launches a New Specialized Brand

Sep 23, 2026Éric Descarries

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Axalta Launches a New Specialized Brand

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Éric Descarries 23 September 2026 Hits: 177

Axalta Launches a New Specialized Brand

Éric Descarries 23 September 2026 Hits: 177

Axalta used the recent Automechanika Frankfurt 2026 trade show in Frankfurt, Germany, to launch a new specialized brand and introduce new solutions for automotive repair professionals. Added to the company's portfolio, these new offerings are designed to help collision repair shops and commercial operators optimize labour resources, shorten cycle times and reduce operational complexity throughout the repair process.

Axalta notably introduced Axalta Synergy, a unified brand bringing together a selection of complementary products, including cleaners, additives and specialized solutions designed to work with Axalta's premium refinish systems. Under the promise “Simplify your products. Simplify your workflow,” Axalta Synergy brings several specialized product lines together under a single brand.

At the same time, Axalta launched RAPTOR VX at Automechanika. Designed to help accelerate workflow, this protective coating is intended to expand the product range's applications beyond traditional automotive refinishing into other sectors.

(Photo: Axalta)

Éric Descarries

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