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Axalta's Redefined red named 2027 Global Automotive Color of the Year

Axalta Coating Systems has unveiled Redefined, a rich ruby-red finish with a subtle shimmer, as its 2027 Global Automotive Color of the Year. Introduced at Automechanika Frankfurt, the finish stands out for its depth and shifting appearance under different lig...

Oct 09, 2026Éric Descarries

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Axalta's Redefined red named 2027 Global Automotive Color of the Year

Axalta Coating Systems has unveiled Redefined, a rich r...

Oct 09, 2026

Axalta's Redefined red named 2027 Global Automotive Color of the Year

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Éric Descarries 09 October 2026 Hits: 9

Axalta's Redefined red named 2027 Global Automotive Color of the Year

Éric Descarries 09 October 2026 Hits: 9

It's official! American company Axalta Coating Systems has selected Redefined, a rich ruby-red finish with a subtle shimmer, as its 2027 Global Automotive Color of the Year. The colour was unveiled earlier this month at Automechanika Frankfurt. Redefined uses modern coating technology to bring added brightness, depth and visual dimension to this familiar automotive hue. According to Axalta, the finish draws inspiration from the appearance of a gemstone. As light interacts with the coating, it reveals a subtle sparkle that enhances the sense of depth and changes the red's appearance depending on the lighting.

Axalta launched its Global Automotive Color of the Year series 13 years ago with Radiant Red. Axalta's 2026 colour of the year was Solar Boost. Evergreen Sprint was selected for 2025, Starry Night for 2024, Techno Blue for 2023, Royal Magenta for 2022 and Electrolight for 2021.

(Photo Axalta)

Éric Descarries

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