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Toyota launches Canadian production of the 6th-generation RAV4
Toyota Motor Manufacturing Canada (TMMC) has officially launched Canadian production of the all-new sixth-generation RAV4 at its Woodstock, Ontario plant. This milestone highlights Toyota’s continued confidence in its Canadian workforce and manufacturing exper...
Toyota launches Canadian production of the 6th-generation RAV4
Toyota Motor Manufacturing Canada (TMMC) has officially...
2026 Lexus UX 300H: A Hybrid Designed for Year-Round Urban Driving
The 2026 Lexus UX 300h blends SUV versatility with urba...
MONTREAL AUTO SHOW SPECIAL: Toyota GR86 Yuzu Edition: A Japanese icon in bold yellow
The GR86 Yuzu Edition exemplifies tuner culture through...
L'Automobile
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St-Jérôme Chrysler Unveils New Corporate Identity and Embarks on a Major Strategic Shift
L'Automobile
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St-Jérôme Chrysler is entering a significant new chapter with the launch of its refreshed corporate identity, marking an important organizational shift supported by a strengthened and unified leadership team. This modernized branding reflects the company’s core values—proximity, commitment, quality and local pride—while reinforcing its role within the regional community. As founding partner Jean-Sébastien Martin states, “I am convinced that our team will continue its success because we are passionate and dynamic people.”
Under the leadership of President Pascal Charrette, who accepted the role “without hesitation,” the dealer is positioning customer experience as its primary strategic focus. Communications will now be structured around four pillars: local impact, community involvement, the strength of iconic brands (Chrysler, Jeep, Dodge, Ram, Fiat), and an enhanced customer experience supported by strong after-sales service. General Manager and new partner Nancy Payer highlights that the brand refresh represents “a positive shift, perfectly aligned with our corporate culture.” With this renewed energy, St-Jérôme Chrysler reinforces its long-term commitment to customers, employees, and the broader community.
(Photo: Chrysler St-Jérôme)
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