Founded in Milan in 1872, Pirelli began producing car tires in 1901. Today, it is renowned for its high-end, high-performance products and holds a dominant position in the prestige tire segment, with a market share exceeding 50%. With manufacturing facilities in 12 countries, Pirelli’s reach extends far beyond a single product type. While its focus remains on consumer tires, the company also produces tires for bicycles, motorcycles, and of course, automobiles.

As a major manufacturer, Pirelli has long been committed to a responsible development strategy built on forward-thinking goals. Its philosophy is anchored in five pillars, rethink, refuse, reduce, reuse, and recycle, supported by four key areas of environmental action: climate, product, nature, and people.

In terms of climate impact, Pirelli aims to accelerate its transition to science-based net-zero emissions, with the goal of having carbon-neutral production plants operational by 2040. On the product front, the company is committed to sustainable manufacturing, producing durable tires while maintaining top-tier performance. Under the “nature” category, Pirelli plans to manufacture all its tires using natural rubber by 2026. In addition, the proportion of recycled and bio-based materials is expected to rise from 55% to 80% by 2030.

Pirelli also places people at the heart of its innovation. Whether it's training young technicians or supporting community health initiatives, the company is deeply engaged with meaningful partnerships.

Talking about partnership, in motorsport, Pirelli made its return to Formula 1 in 2010 after a 19-year hiatus and will remain the exclusive tire supplier through 2027.

Innovation has always been part of Pirelli’s DNA. A notable example is the post-war Superflex Stella Bianca, a pioneering tire that paved the way for future generations. In 2009, the Cinturato P7 was introduced, combining high performance with a strong environmental message.

Ultimately, Pirelli continues to push the boundaries of tire technology while placing sustainability and people at the core of its priorities.

The P7 AS Plus 3 is a four-season touring tire developed specifically for the North American market. Designed for sedans and coupes, it features full depth sipes that significantly improve handling and traction, especially on wet pavement. The result is safe, effective break and a smooth, comfortable ride. Backed by a 110 000 km limited warranty, this tire offers long-lasting reliability and peace of mind.

The P Zero AS Plus 3 is a premium ultra-high-performance all-season tire with a Y speed rating. Engineered for both speed and comfort, it includes an internal acoustic absorption system that reduces road noise. Designed for passenger cars and SUVs, it offers excellent grip, precise handling, and safe breaking in any weather condition. Its asymmetric tread and longitudinal grooves further improve water evacuation and traction. With a limited warranty of 80 000 km, this tire is ideal for driving enthusiasts who seek top-tier performance without sacrificing comfort.

The Scorpion XTM AT is a winter-rated all-terrain, four-season tire built for light trucks and SUVs. Known for its dependable off-road performance, it features an irregular tread pattern that enhances traction on slopes and rugged terrain. The tread extends into the upper sidewall for added durability in mud and other harsh conditions. Despite its robust capabilities and aggressive appearance, the XTM remains quiet and comfortable on the road. With a treadwear warranty of 88 000 km, it delivers confident performance in all seasons.