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The Stars of the Beijing Auto Show
It was during the last week of April that the remarkable Beijing Auto Show took place in China's capital. While auto shows elsewhere in the world, such as Detroit, Los Angeles, and Toronto, only get a few lines in the newspapers, the Beijing show managed to at...
The Stars of the Beijing Auto Show
It was during the last week of April that the remarkabl...
A New Land Rover Freelander... for China!
It has been about 10 years since British automaker Land...
Geely, the First Chinese Automaker in Canada with... Lotus?
We had all been wondering which Chinese brand would be ...
Éric Descarries
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Ford Announces a Midsize Electric Pickup
Éric Descarries
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Despite declining sales in the electric vehicle segment, several automakers are preparing new and exciting developments in this field. Among them is Ford, whose energetic president, Jim Farley, recently spoke of a “Model T Moment.”
This “Model T Moment” meant that Ford would produce an all-new pickup truck — a midsize version of the Lightning — but at a very competitive price point. In fact, Ford is targeting a price of under USD $30,000, which would translate to about CAD $35,000 (unless tariffs complicate matters!).
This vehicle, described as highly affordable and extremely versatile — it could even power a home for six days — will be assembled at Ford’s Louisville, Kentucky plant, which is currently undergoing major renovations. Within the industry, there are whispers about the possible return of the Ranchero name, but more will be known once the vehicle is officially unveiled.
(Photo Ford)
Éric Descarries
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