Innovation / Fleet

Ford Announces a Midsize Electric Pickup

ford-announces-a-midsize-electric-pickup

Despite declining sales in the electric vehicle segment, several automakers are preparing new and exciting developments in this field. Among them is Ford, whose energetic president, Jim Farley, recently spoke of a “Model T Moment.”

This “Model T Moment” meant that Ford would produce an all-new pickup truck — a midsize version of the Lightning — but at a very competitive price point. In fact, Ford is targeting a price of under USD $30,000, which would translate to about CAD $35,000 (unless tariffs complicate matters!).

This vehicle, described as highly affordable and extremely versatile — it could even power a home for six days — will be assembled at Ford’s Louisville, Kentucky plant, which is currently undergoing major renovations. Within the industry, there are whispers about the possible return of the Ranchero name, but more will be known once the vehicle is officially unveiled.

(Photo Ford)

Author’s Posts

  • Fuel economy standards are changing in the United States!

    The Trump administration has finally succeeded in significantly rolling back federal fuel economy standards, a move expected to save automakers billions of dollars. In fact, Trump (and company) is ...

    Oct 08, 2026

  • GM Reveals the Power of Its New Engines

    GM had already announced the arrival of new engines for its full-size pickup trucks, but until now, no power figures had been released. On September 16, 2026, as the automaker marked its 118th anni...

    Sep 24, 2026

  • Axalta Launches a New Specialized Brand

    Axalta used the recent Automechanika Frankfurt 2026 trade show in Frankfurt, Germany, to launch a new specialized brand and introduce new solutions for automotive repair professionals. Added to the...

    Sep 23, 2026

  • Hankook Introduces the New Winter i*cept evo 4

    Hankook Tire has expanded its winter tire lineup with the new Winter i*cept evo 4. Designed for passenger cars and SUVs, this studless winter tire aims to deliver improved snow traction, stronger w...

    Sep 22, 2026

  • Have You Visited the Musée Rodrigue?

    Last month, there was quite a bit of talk about the Musée Rodrigue, located in the Saint-Sauveur area north of Montreal. The reason? The museum was marking the 25th anniversary of the remarkable f...

    Sep 21, 2026

Image

Business Directory

Image