En 
Fr Innovation / Fleet
GM Reveals the Power of Its New Engines
GM had already announced the arrival of new engines for its full-size pickup trucks, but until now, no power figures had been released. On September 16, 2026, as the automaker marked its 118th anniversary, GM took the opportunity to reveal the numbers. All fou...
GM Reveals the Power of Its New Engines
GM had already announced the arrival of new engines for...
Ford to Offer a Police Version of the Expedition Starting in 2028
Ford has been producing police vehicles for decades, in...
Honda and Nissan Reach an Agreement on Electronics
Despite the past failure of their proposed merger, whic...
Éric Descarries
Hits: 932
Toyota Revives its Century Brand
Éric Descarries
Hits: 932
The renowned Japanese automaker Toyota has announced plans to revamp the vehicles of its prestigious Century brand, originally introduced in the 1980s. Once represented solely by a large, ultra-luxurious sedan powered by a V12 engine, the Century line will soon be joined by a redesigned SUV and, most notably, a high-performance coupe to be unveiled at the upcoming Japan Mobility Show.
The Century coupe is expected to be even more luxurious than Toyota’s Lexus models, signalling the company’s ambition to compete directly with Rolls-Royce and Bentley. In fact, the first images of the coupe suggest it will rival the current Rolls-Royce Spectre and Bentley Continental GT.
In addition to the formal limousine, the Century brand now includes a luxury SUV competing with the Rolls-Royce Cullinan and Bentley Bentayga, powered by a high-performance plug-in hybrid V6—possibly the same powertrain that will drive the upcoming coupe. The question remains: will Toyota’s Century brand be offered globally, or remain exclusive to the Japanese market?
Photo : Toyota
Éric Descarries
L'Automobile Magazine
News
Business Directory
