Innovation / Fleet

Stellantis revives Chrysler’s SRT division

stellantis-ravive-la-division-srt-de-chrysler-2

Amongst the challenges faced by global automaker Stellantis, several observers have identified the abandonment of the Street and Racing Technology (SRT) division and Dodge’s V8 performance vehicles as key factors.

Following the departure of controversial CEO Carlos Tavares, Stellantis asked former Ram executive Tim Kuniskis to come out of retirement and take back control of the truck division. Kuniskis will now also be responsible for reviving the SRT division, as well as overseeing North American marketing and sales strategies for American vehicles. He will report directly to the new CEO, Antonio Filosa, who is strongly relying on the American market to reinvigorate the company. Ram has already announced its return to NASCAR competition in the truck category.

(Photo Stellantis)

Author’s Posts

  • Ineos sets up shop in Laval

    ...

    Jun 25, 2026

  • AC brings back the Cobra

    If you are a fan of classic cars, especially sports cars, you are no doubt familiar with the Cobra roadster, an “invention” of American racer Carroll Shelby that was built in just under 1,000 u...

    Jun 24, 2026

  • Toyota drops its LF-ZC project

    A sign of the times, major Japanese automaker Toyota has announced that it is dropping its LF-ZC electric vehicle project, which was unveiled in 2023. This futuristic sedan was meant to compete wit...

    Jun 23, 2026

  • Audi unveils its new Nuvolari

    German automaker Audi has just taken the wraps off what it considers its latest supercar, the Nuvolari coupe, named in honour of legendary pre-war Grand Prix driver Tazio Nuvolari.

    ...

    Jun 22, 2026

  • Bridgestone replaces the WeatherPeak with the UltraWeather

    That is it — the battle for the best certified all-weather tire is officially on. This time, major Japanese manufacturer Bridgestone is entering the fray by replacing its former WeatherPeak with ...

    Jun 21, 2026

Image

Business Directory

Image