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Innovation / Fleet

Toyota launches Canadian production of the 6th-generation RAV4

Toyota Motor Manufacturing Canada (TMMC) has officially launched Canadian production of the all-new sixth-generation RAV4 at its Woodstock, Ontario plant. This milestone highlights Toyota’s continued confidence in its Canadian workforce and manufacturing exper...

Jan 23, 2026L'Automobile

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Toyota launches Canadian production of the 6th-generation RAV4

Toyota Motor Manufacturing Canada (TMMC) has officially...

Jan 23, 2026

Toyota launches Canadian production of the 6th-generation RAV4

2026 Lexus UX 300H: A Hybrid Designed for Year-Round Urban Driving

The 2026 Lexus UX 300h blends SUV versatility with urba...

Jan 22, 2026

2026 Lexus UX 300H: A Hybrid Designed for Year-Round Urban Driving

MONTREAL AUTO SHOW SPECIAL: Toyota GR86 Yuzu Edition: A Japanese icon in bold yellow

The GR86 Yuzu Edition exemplifies tuner culture through...

Jan 20, 2026

MONTREAL AUTO SHOW SPECIAL: Toyota GR86 Yuzu Edition: A Japanese icon in bold yellow

Éric Descarries 08 December 2025 Hits: 340

Audi, BMW and Scout Prepare True Off-Road Vehicles

Éric Descarries 08 December 2025 Hits: 340

A new segment is rapidly gaining importance in the automotive market—particularly in the United States: rugged, true off-road vehicles. And it appears that German automakers want their share of this growing category.

For now, this segment is dominated by Jeep with its Wrangler, Ford with its Bronco, Land Rover with its Defender, Ineos with its Grenadier, GM with its GMC Hummer, and Mercedes-Benz with its G-Wagen. However, according to industry publication Automotive News, BMW, Audi and VW’s new Scout division are considering producing their own versions of an off-road SUV—something none of these manufacturers currently offer. Some models, such as those planned by Scout, would be electric, which could also appeal to the Chinese market. This will definitely be a story to watch.

(Photo: Ford)

Éric Descarries

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