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AIA Canada
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What Does This Button Do? Consumer Views of Modern Vehicle Technology Consumer Trends
AIA Canada
Hits: 29
As part of the Consumer Behaviour Series, this report provides an in-depth analysis of the preferences and attitudes of Canadian vehicle owners regarding modern vehicle technology
Tailored specifically for auto care businesses, this report also offers data and insights on:
General perceptions of modern vehicle technologies
How much value owners place on various vehicle technologies
Where vehicle owners choose to have these technologies repaired
The findings from this report will help Canadian auto care businesses better understand vehicle owners’ knowledge and perceptions of vehicle technology, and improve the consumer experience through education, transparency, and access to parts and information.
A complimentary executive summary of the report is available.
This report is free to AIA Canada members and available to non-members for CAD 199.
AIA Canada
