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Toyota launches Canadian production of the 6th-generation RAV4
Toyota Motor Manufacturing Canada (TMMC) has officially launched Canadian production of the all-new sixth-generation RAV4 at its Woodstock, Ontario plant. This milestone highlights Toyota’s continued confidence in its Canadian workforce and manufacturing exper...
Toyota launches Canadian production of the 6th-generation RAV4
Toyota Motor Manufacturing Canada (TMMC) has officially...
2026 Lexus UX 300H: A Hybrid Designed for Year-Round Urban Driving
The 2026 Lexus UX 300h blends SUV versatility with urba...
MONTREAL AUTO SHOW SPECIAL: Toyota GR86 Yuzu Edition: A Japanese icon in bold yellow
The GR86 Yuzu Edition exemplifies tuner culture through...
L'Automobile
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Tesla Cybertruck: Affordable Version Dropped, Prices Skyrocket
L'Automobile
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SkyrocketWhen first unveiled in 2019, Tesla announced that the Cybertruck would start at $39,900 USD (InsideHook). Six years later, that entry-level model has disappeared. The starting price now sits around $69,990 USD, more than double the original promise (LeBlogAuto).
Today, the lineup only includes more expensive versions: the All-Wheel Drive is listed at about $99,990 USD, while the top-tier Cyberbeast reaches $119,990 USD (Reuters). A simpler Rear-Wheel Drive option, once expected at roughly $61,000 USD, has been removed from Tesla’s configurator (Automotive World).
Sales figures reflect this shift. In Q1 2025, Tesla delivered about 6,406 Cybertrucks in the U.S., down from the previous quarter (Forbes). The resale market is also showing early weakness: some “Founder Series” editions, initially sold between $100,000 and $120,000 USD, are already facing a 35% depreciation after just 10,000 km (Numerama).
These developments highlight a shift toward a premium positioning, moving the Cybertruck away from Tesla’s original vision of an affordable electric pickup.
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