Founded in 2001 in Montréal, V2V Technologies Inc. (best known for its GEM-CAR solution) is reaching a major milestone this year: 25 years.
As a Québec-based player in the SaaS (Software as a Service) software space specializing in automotive repair shops and related industries, V2V has evolved to establish itself as a recognized name in the Canadian tech landscape and beyond.
In its early years, V2V focused on management solutions for mechanical shops and automotive repair businesses. The GEM-CAR system, designed to centralize operations — inventory management, invoicing, estimates, parts catalog integration — became the company's flagship product. Over time, the platform expanded. It's now used in around 40 countries and has tens of thousands of active users, demonstrating its global adoption. This expansion came with a diversification of products. V2V Technologies developed spinoff platforms to serve adjacent sectors, such as:
GEM-BOAT.com for marine repair shops,
GEM-BIKE.com for bike and motorcycle dealerships,
GEM-FLEET.com, GEM-TMS.com, GEM-WORK.com, and more.
These interconnected platforms often operate with the GEM-LINK concept — a bidirectional integration system that allows data to flow between modules, automating processes.
As the technological environment evolves, V2V faces several major challenges:
Staying Innovative: Competitors, SaaS startups, and generalist platforms can quickly roll out similar features.
Security and Compliance: With clients across different jurisdictions, data security standards, privacy regulations (like GDPR), and local compliance are critical.
AI Integration: To stay at the forefront, V2V will likely need to incorporate intelligent modules — predictive analytics, advanced analysis, or machine learning-based automation.
Adoption of Emerging Technologies: IoT connectivity, onboard diagnostics, and integration with automotive manufacturers’ systems — all areas where V2V could position itself to deliver future-added value.
At 25 years, V2V stands at a pivotal moment. The company has grown from a local business to a global player in the workshop management systems space.
Looking forward, several strategic directions may unfold:
“We look to the future with confidence and ambition.” — Mathieu Brunel, President of V2V Technologies
Celebrating 25 years (or 24 in official terms) isn't just a retrospective — it's a moment to reflect on the impact of long-term vision, constant adaptation, and customer loyalty. V2V Technologies has turned a local concept into a globally recognized SaaS platform. If the company continues to innovate, diversify, and listen to its users’ needs, the coming years could see GEM-CAR and its related platforms become industry standards across even more sectors.


