Genesis Canada is continuing to strengthen its position in the luxury and professional sports space by announcing a new partnership with Lane Hutson, defenceman for the Montreal Canadiens and recipient of the 2024-2025 Calder Trophy. This marks the brand's first-ever collaboration in Canada with an active NHL player.
Through this agreement, Genesis is highlighting values it shares with the young hockey player, including precision, preparation, performance and attention to detail. The partnership will come to life through a range of content and storytelling initiatives, while also showcasing the GV70 and the automaker's "Athletic Elegance" design philosophy.
For Genesis, this partnership is part of a broader effort to strengthen its presence in the world of hockey, where image, performance and refinement all play an important role.
(Photo: Genesis Canada)

