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V2V Technologies Celebrates 25 Years of Innovation at the Heart of the Automotive Industry
On December 12, V2V Technologies will mark an important milestone in its history: 25 years of innovation, growth, and strong partnerships serving the automotive industry.
...
V2V Technologies Celebrates 25 Years of Innovation at the Heart of the Automotive Industry
On December 12, V2V Technologies will mark an important...
Volkswagen Canada turns to hybrids to drive growth
Amid uncertainty surrounding fully electric vehicles an...
Canada warns Stellantis over production shift to the US
The Canadian government has warned Stellantis, which is...
Éric Descarries
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Ford to invest $5 billion USD in Germany
Éric Descarries
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Despite a 17% decline in automotive demand in Europe in 2024 compared to the previous year, American automaker Ford decided to invest more than $5 billion USD (approximately $7.18 billion CAD) in its German operations, despite facing financial challenges.
Yet, despite this significant downturn, Ford has never indicated any intention of leaving the European market, where its name is deeply rooted in automotive history. According to John Lawler, the company’s vice president, demand for electric cars as well as passenger vehicles in general has sharply declined in Europe. In response, Ford plans to focus more on commercial vehicles while urging governments to implement stronger measures to boost demand for electric vehicles.
(Photo: Ford)
Éric Descarries
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