Ford to invest $5 billion USD in Germany

Despite a 17% decline in automotive demand in Europe in 2024 compared to the previous year, American automaker Ford decided to invest more than $5 billion USD (approximately $7.18 billion CAD) in its German operations, despite facing financial challenges.

Yet, despite this significant downturn, Ford has never indicated any intention of leaving the European market, where its name is deeply rooted in automotive history. According to John Lawler, the company’s vice president, demand for electric cars as well as passenger vehicles in general has sharply declined in Europe. In response, Ford plans to focus more on commercial vehicles while urging governments to implement stronger measures to boost demand for electric vehicles.

(Photo: Ford)

Éric Descarries

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