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The Chinese Are Coming… But…!
According to the specialized weekly publication Automotive News Canada, at least three Chinese automakers are currently organizing their entry into the Canadian market
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Éric Descarries
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Are the Chinese coming?
Éric Descarries
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According to the American publication Good Car Bad Car (GCBC), Chinese automakers appear to be on the verge of conquering nearly every global market simultaneously. GCBC reports, for instance, that Chinese giant BYD recorded a 237% increase in sales in Europe, while sales in Southeast Asia rose by 162%. In North America (including Mexico), growth reached 132%, across all vehicle types — electric and combustion alike.
Meanwhile, GCBC notes that U.S. automaker Tesla experienced a 31% drop in sales. The publication questions whether Chinese automakers might be redefining competition on a scale Western companies can no longer match.
This month, GCBC also examines General Motors’ decision to bring back the Chevrolet Bolt EV — after having “discontinued” it — but only in limited production, suggesting that this may be less of a true strategy and more of a “hedge” (a countermeasure designed to minimize the impact of unfavourable price movements on a primary investment).
(Photo: Chery Automobile)
Éric Descarries
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