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Éric Descarries
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Genesis opens new design studio in California
Éric Descarries
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The Genesis brand, part of the South Korean Hyundai/Kia group, is celebrating its tenth anniversary. And what better way to mark the occasion than by unveiling a brand-new design studio! Genesis now has its own facility, located in El Segundo, California, near Los Angeles International Airport.
The studio spans 80,000 square feet and houses a team of about 45 members. It features natural lighting carefully integrated into its architecture and incorporates a distinctly Korean design aesthetic inspired by gardens and serene spaces. Naturally, the facility also includes state-of-the-art scanners and modelling equipment.
This new studio will collaborate with the Genesis design teams in Germany and Korea on future products, particularly those within the brand’s Magma performance line.
(Photo: Genesis)
Éric Descarries
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