Rivian enters the small electric vehicle market

The new American electric car manufacturer Rivian just announced the creation of a new micromobility unit called "Also." This division will focus on lighter, smaller electric vehicles aimed at addressing global mobility challenges. The first vehicles mentioned are electric bicycles.

The company already secured an initial investment of US$105 million. However, Rivian will remain only a minority shareholder. The company’s plans include developing micromobility units in connection with its passenger vehicle division, including the possibility of using its rental offices.

Finally, Rivian declined to provide further information on the subject, simply stating that the company will release more details about Also and its products in the near future.

(Photo Rivian)

Éric Descarries

Author’s Posts

Ineos sets up shop in Laval

...

Jun 25, 2026
AC brings back the Cobra

If you are a fan of classic cars, especially sports cars, you are no doubt familiar with the Cobra roadster, an “invention” of American racer Carroll Shelby that was built in just under 1,000 u...

Jun 24, 2026
Toyota drops its LF-ZC project

A sign of the times, major Japanese automaker Toyota has announced that it is dropping its LF-ZC electric vehicle project, which was unveiled in 2023. This futuristic sedan was meant to compete wit...

Jun 23, 2026
Audi unveils its new Nuvolari

German automaker Audi has just taken the wraps off what it considers its latest supercar, the Nuvolari coupe, named in honour of legendary pre-war Grand Prix driver Tazio Nuvolari.
...

Jun 22, 2026
Bridgestone replaces the WeatherPeak with the UltraWeather

That is it — the battle for the best certified all-weather tire is officially on. This time, major Japanese manufacturer Bridgestone is entering the fray by replacing its former WeatherPeak with ...

Jun 21, 2026