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Ferrari of Quebec Unveils the New Amalfi Spider
Taking advantage of the excitement surrounding the Canadian Grand Prix in Montreal, Italian automaker Ferrari chose this time of year to unveil its latest creation to the Canadian market, the stunning Amalfi Spider roadster....
Ferrari of Quebec Unveils the New Amalfi Spider
Taking advantage of the excitement surrounding the Cana...
Cadillac, Official Fairmont Partner in Canada
Cadillac Canada and Fairmont Hotels and Resorts have ju...
Mercedes-Benz Canada Has a New President: Susann Mayhead
As of May 1, 2026, Ms. Susann Mayhead has taken over th...
Éric Descarries
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Honda Products to Feature a New Emblem
Éric Descarries
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Japanese automaker Honda has decided to redesign its brand emblem starting in 2027, a change that will apply both to its vehicles and to company buildings. The new logo will retain the familiar “H” theme, but with a more stylized interpretation meant to resemble two slender vertical arms, symbolizing the brand’s commitment to “serving customer expectations.” On the vehicle side, the emblem will first appear on next-generation electric and hybrid models beginning in 2027. The outer border surrounding the logo will also be eliminated
Japanese automaker Honda has decided to redesign its brand emblem starting in 2027, a change that will apply both to its vehicles and to company buildings. The new logo will retain the familiar “H” theme, but with a more stylized interpretation meant to resemble two slender vertical arms, symbolizing the brand’s commitment to “serving customer expectations.” On the vehicle side, the emblem will first appear on next-generation electric and hybrid models beginning in 2027. The outer border surrounding the logo will also be eliminated. This will mark only the third major redesign of the emblem since its original introduction in 1963. The logo was first updated in 1969 and again in 1981. Since then, it has undergone only minor refinements, the most recent occurring in 2001. (Photo: Honda)
Éric Descarries
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