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First drive of the Lotus Eletre
I had barely finished driving a Lotus Emira sports coupe for an article on my personal website when I got the opportunity to get behind the wheel of the all-new Eletre Super SUV from the same automaker....
First drive of the Lotus Eletre
I had barely finished driving a Lotus Emira sports coup...
Lotus celebrates the arrival of its Eletre in Canada
After all the anticipation surrounding their arrival, t...
Maserati is looking for a partner
Italian automaker Maserati, one of the brands under the...
Éric Descarries
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Honda Products to Feature a New Emblem
Éric Descarries
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Japanese automaker Honda has decided to redesign its brand emblem starting in 2027, a change that will apply both to its vehicles and to company buildings. The new logo will retain the familiar “H” theme, but with a more stylized interpretation meant to resemble two slender vertical arms, symbolizing the brand’s commitment to “serving customer expectations.” On the vehicle side, the emblem will first appear on next-generation electric and hybrid models beginning in 2027. The outer border surrounding the logo will also be eliminated
Japanese automaker Honda has decided to redesign its brand emblem starting in 2027, a change that will apply both to its vehicles and to company buildings. The new logo will retain the familiar “H” theme, but with a more stylized interpretation meant to resemble two slender vertical arms, symbolizing the brand’s commitment to “serving customer expectations.” On the vehicle side, the emblem will first appear on next-generation electric and hybrid models beginning in 2027. The outer border surrounding the logo will also be eliminated. This will mark only the third major redesign of the emblem since its original introduction in 1963. The logo was first updated in 1969 and again in 1981. Since then, it has undergone only minor refinements, the most recent occurring in 2001. (Photo: Honda)
Éric Descarries
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