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Is the Honda Element making a comeback?
According to the trade publication Automotive News, Japanese automaker Honda is reportedly planning to revive its small Element crossover in an effort to better compete with Ford's popular Bronco Sport....
Is the Honda Element making a comeback?
According to the trade publication Automotive News, Jap...
Now it's the 2027 GMC Sierra's turn to be unveiled
It was to be expected. Following the surprise unveiling...
Éric Descarries
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Toyota Launches the GR Brand
Éric Descarries
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Recently, Japanese automaker Toyota unveiled what could become its very first supercar-style vehicle, the GR GT. However, this high-performance machine, powered by a 4.0-litre twin-turbo V8 producing over 641 horsepower, primarily signals the launch of a new division within Toyota: Gazoo Racing, or GR. This performance-oriented brand will also include the GR Corolla, GR86, and GR Supra. The GR Yaris is also part of the lineup, although it is not marketed in North America.
At first glance, the GR GT is expected to be offered in North America through Lexus dealerships. There are also strong indications that Toyota will introduce an ultra-luxury brand under the Century nameplate. As for the GR GT, no pricing has yet been announced, but experts estimate it could exceed $350,000. It will be positioned to compete with vehicles such as the Aston Martin Vanquish, Ford Mustang GTD, McLaren 750S, and Porsche 911 GT3 RS.
(Photo: Toyota)
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