Innovation / Fleet

Kia's Pickup Is on the Way!

Kia's Pickup Is on the Way!

Although it has been anticipated for several years now, all signs suggest that South Korean automaker Kia is preparing to bring a midsize pickup truck to the North American market by 2030, either as a fully electric model or with a range extender.

Based on the Tasman concept unveiled several months ago, this vehicle would become a serious competitor to the Ford Ranger, Toyota Tacoma, Chevrolet Colorado, and Rivian R1T.

Kia believes it could sell about 90,000 units a year, which would help it reach its goal of marketing 1.02 million vehicles annually in the United States and capturing 7% of the midsize pickup segment by 2034.

(Photo: Kia)

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