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1915-1939 : An Unrelenting Quest for Technological Innovation and Comfort

From 1915 until the beginning of World War II, North America and Europe were the stage for a constant reinvention of the automobile concept, as new players such as Citroën, Chrysler, and Bentley emerged.

With the democratization of the automobile brought by the Ford Model T now “a fait accompli”, automakers of the time decided to improve their models by exploring performance, safety, and comfort. However, this era also saw the rise of two very different industrial philosophies: mass production at prices accessible to the many, and luxury products, where the car became a prestige object sought by the very wealthy.

Let’s explore some of those models and manufacturers.

1915-1939 : An Unrelenting Quest for Technological Innovation and Comfort

Optimized Delivery Logistics: The Key to Success for Parts Stores

In the September 2024 episode of the podcast hosted by Mario Comtois, Director of Business Development at PME Guru, the focus was on effective delivery management in automotive parts stores. Alongside Jean-François Claveau and new Operations Director Éric Duteau, several critical aspects were explored.

Optimized Delivery Logistics: The Key to Success for Parts Stores

Who Has the Right to Repair?  Why Access to Vehicle Data Matters

Vehicle technology is evolving rapidly — and with it, a critical discussion has emerged around who controls the essential data needed for maintenance and repairs. At the heart of this issue is the Right to Repair movement: an initiative designed to ensure that automotive maintenance and repair professionals have fair access to the data generated by modern vehicles.

Who Has the Right to Repair?  Why Access to Vehicle Data Matters

Modernizing Appointment Booking in Auto Shops: A Must-Have for 2025

In the latest episode of the monthly Shop Guru podcast, Philippe Bussières, Training Director at PME Guru, welcomed Anie Samson, owner of a mechanical workshop, and Éric Duteau, Operations Director. Together, they discussed an increasingly important topic for shops: adopting online appointment booking.

Modernizing Appointment Booking in Auto Shops:  A Must-Have for 2025

The Classic Car Industry Needs Technicians

When you attend a car show like Quebec’s, last May, it becomes clear that traditional automotive mechanics, from the 1960s to 2000, remain vital. One might assume classic-car owners keep their collector’s parts safely stored in private garages, but it is in fact the opposite. The problem is that many of these owners love to drive their vehicles (especially in summer, of course), yet they aren’t always skilled mechanics. At the first sign of trouble or a breakdown, they look for mechanics who can fix their prized possession so they can get back on the road.

The Classic Car Industry Needs Technicians

Improving Customer Experience Through Connection and Communication

In today’s fast-paced world, clear communication and seamless connections are redefining the customer experience in the vehicle maintenance and repair sector. Mobile mechanics are revolutionizing convenience, yet challenges remain. By using technology to promote transparency and trust, mechanics and customers can build stronger relationships, thereby elevating the industry and ensuring greater satisfaction for all.

Improving  Customer Experience Through Connection and Communication

GM invests in a new V8

As incredible as it may seem, while most automakers are aiming to develop smaller engines with reduced displacement and fewer cylinders, American giant General Motors just invested some US$888 million in its Tonawanda Propulsion plant near Buffalo, New York

GM invests in a new V8

1890–1914, the Birth of the Automobile as an Industrial Product

The period between 1890 and the beginning of the First World War laid the technical, logistical, and economic foundations of the modern automobile industry. The world at that time was in a state of effervescence. Production was shifting from artisanal and small-scale to industrial and standardized. It was also a period of intense technological innovation. People experimented and invented. The automobile would quite literally lay the groundwork for modern society, bringing about infrastructures adapted to individual mobility and new cultural trends such as mass consumption.

Following the creation of the Benz Patent-Motorwagen in 1886 by Carl Benz—considered the first combustion-powered car—the path was now open for the development of an entirely new industry. Here, in chronological order, is a portrait of the automotive pioneers who helped shape the world as we know it today.

1890–1914, the Birth of the Automobile as an Industrial Product
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