Boulder, Hyundai’s Concept SUV

South Korean automaker Hyundai took advantage of the latest major North American auto show in New York to present the latest project from its design team, the Boulder.

It’s clear that if Hyundai decides to put this vehicle into production, it was designed to compete with highly popular models such as the Jeep Wrangler and Ford Bronco, and even the Land Rover Defender.

Notably, the SUV’s body is built on a rigid body-on-frame architecture, which is also expected to serve as the foundation for a pickup truck currently under development, possibly by 2030.

The Boulder could enter production as early as 2028 and would be assembled in the United States.

(Photo Hyundai)

Éric Descarries

Author’s Posts

The Official Opening of Genesis Laval

It's official: Genesis Laval has opened its doors. And its lead executive, Cathy Laroche, did not hold back when it came to organizing the celebration.
...

May 21, 2026
A Vehicle from Stellantis and Leapmotor

Global giant Stellantis recently partnered with Chinese automaker Leapmotor, creating a new company, Leapmotor International, in which Stellantis holds a 51% stake, while also acquiring 21% of Zhej...

May 20, 2026
Volkswagen Brings Back the ID. Buzz for 2027

It is now official: German automaker Volkswagen will bring the all-electric ID. Buzz van back to Canada for 2027.
...

May 19, 2026
Jaguar Gives Its Prototype a Name

The enigmatic Jaguar that can still only be seen as a camouflaged test mule has now been given the official name it will carry at launch: Type 01. The name was chosen first to represent zero emissi...

May 18, 2026
Honda Unveils Two Important Concepts

Japanese automaker Honda took advantage of its annual business conference to unveil two design studies that are expected to serve as previews of the upcoming Accord Hybrid and Acura RDX, both due w...

May 15, 2026