Boulder, Hyundai’s Concept SUV

South Korean automaker Hyundai took advantage of the latest major North American auto show in New York to present the latest project from its design team, the Boulder.

It’s clear that if Hyundai decides to put this vehicle into production, it was designed to compete with highly popular models such as the Jeep Wrangler and Ford Bronco, and even the Land Rover Defender.

Notably, the SUV’s body is built on a rigid body-on-frame architecture, which is also expected to serve as the foundation for a pickup truck currently under development, possibly by 2030.

The Boulder could enter production as early as 2028 and would be assembled in the United States.

(Photo Hyundai)

Éric Descarries

Author’s Posts

VW’s Atlas Gets a Complete Redesign for 2027

The Atlas is the largest SUV offered by German automaker Volkswagen in North America. Eager to maintain this advantage, Volkswagen has decided to thoroughly redesign it for this market
...

Apr 05, 2026
Boulder, Hyundai’s Concept SUV

South Korean automaker Hyundai took advantage of the latest major North American auto show in New York to present the latest project from its design team, the Boulder.
...

Apr 04, 2026
Hankook Launches the A/T2 Version of Its Laufenn X-Fit

South Korean tire manufacturer Hankook Tire & Technology has unveiled the A/T2 version of its Laufenn X-Fit all-terrain tire, designed for pickup trucks and SUVs. It’s worth noting that “La...

Mar 31, 2026
Ford’s New Manufacturing Technique Could Simplify Repairs

Ford recently announced that the construction of its new mid-size electric pickup will rely on a technique using large front and rear aluminum castings, instead of assembling hundreds of smaller co...

Mar 30, 2026
The 2027 Corvette Receives Major Updates

Without appearing significantly different on the outside, the 2027 Corvette will feature numerous updates, primarily on the mechanical side. At the heart of these changes is the new 6.7-liter LS6 V...

Mar 29, 2026