In a context where customer retention is becoming just as strategic as service quality, off-season tire storage is emerging as a high-value opportunity for garages and specialized repair shops. Far more than a simple logistical solution, it is a structuring service capable of generating recurring revenue while strengthening customer relationships. However, this requires flawless storage practices.

What follows is intended for garage owners, dealerships, retailers and other professionals, as well as consumers.

What follows is a chapter devoted to “mid-range tires.” Be careful not to interpret that term as meaning lower-quality tires. In fact, most of these products are manufactured by the same major brands discussed in the previous chapter, and they have a reputation for satisfying the majority of motorists who equip their vehicles with them.

Before beginning this chapter on winter tires for pickup trucks, it is worth noting that several of the tires described in the previous chapters are also offered in sizes suitable for many SUVs, CUVs and pickups.