According to a press release dated June 12, 2025, Lexus Canada has announced a partnership with Cirque du Soleil, becoming its official automotive partner in Canada. This collaboration is part of Lexus’ "Driven by Mastery" platform, highlighting creativity, performance, and precision.

“At Lexus, we are inspired by those who push the boundaries of art and creativity,” said Martin Gilbert, Director of Lexus Canada. Daniel Lamarre, Chairman, CEO and Executive Vice-Chairman of Cirque du Soleil Group, added: “Lexus shares Cirque du Soleil’s passion for mastery, creativity, and the desire to elevate the human experience.”

Lexus will gain exposure at Cirque du Soleil’s iconic shows under the big top and in theaters across Canada.

If ever you are interested in learning more about this partnership, you can also read the complete press release right here : COMMUNIQUÉ EN