Headline, Portrait of the automotive mechanic industry
VALÉRIE BESSETTE’S SECRETS
(Article published in L’Automobile Mechanic magazine, October 2023)
By Raynald Bouchard
In 2022, Valérie Bessette ranked first among all Hyundai sales representatives in Canada, with 265 new vehicles sold. On a weekly basis, she scored five sales!
Impressive for this young woman in her twenties, with a degree in finance from HEC Montréal and two years’ professional experience at the Seray Hyundai Chambly dealership. Sales representative Valérie Bessette certainly deserves a thousand bravos!
The leading company of Canada’s 221 Hyundai dealerships certainly doesn’t fall short of the mark, having been certified in recent years by Great Place to Work as one of the best workplaces in the country for young people in the large-company category.
Siblings’ Secret
Family is often the hallmark of automotive companies. Seray Hyundai proves no exception. President Éric Bessette, accompanied by his sister Anie and brother Sylvain, took over the dealership founded by their father over 40 years ago. His daughter Valérie and his two younger brothers complete the family team of some fifty employees, including several experienced technicians.
“Customers often tell me how much they appreciate their experience with us. They don’t feel as if they’re being sold something. I prefer person-to-person relationships and focus on people whom I can be with in the moment. That’s my secret! I value continuous monitoring and follow-up with customers, to solidify relationships in the long run. Because for a Hyundai, you go to Seray!”
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