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NISSAN UNVEILS “THE ARC” STRATEGY TO BOOST SALES AND ELECTRIFICATION
Nissan’s “The Arc” business plan was designed to enhance value, competitiveness, and profitability through a focus on electrification, innovative development, and manufacturing approaches, alongside strategic partnerships. Aiming to boost sales by 1 million units and achieve an operating profit margin over 6% by fiscal year 2026, Nissan intends to launch 30 new models, including 16 electrified vehicles.
In the Americas, the strategy features a 330,000 unit sales increase, a $200 million investment in customer experience in the U.S., the introduction of seven new models, and the refresh of 78% of its passenger vehicle lineup, including PHEV and e-Power versions. Nissan seeks to reduce next-generation EV costs by 30%, aiming for price parity between EVs and ICE vehicles by 2030. This encompasses significant advancements in battery technology, with investments surpassing 400 billion yen to bolster battery capacity, ensuring Nissan’s transition to a more electrified and innovative automotive future.
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