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MAZDA AND LUXURY: THIS TIME MIGHT BE THE RIGHT ONE
By Daniel Rufiange
Mazda has long dreamed of offering luxury; lots of it. Older people will remember that the company was supposed to launch its own prestige brand in the early ’90s. Unfortunately, the Amati division never came to fruition. In the last few years, the Hiroshima-based manufacturer has come back with more luxurious versions of its models, namely the Signature variants. While the work was well done, it wasn’t enough to really convince a clientele used to the approach of companies like BMW, Mercedes-Benz, Lexus and Acura.
With the 2024 CX-90, Mazda is back with a more upscale product than ever. Of course, this means a cabin draped in nobler materials than ever, but also a much richer presentation. One of the magic ingredients is a new 3.3-litre inline-six engine that’s unique to certain German luxury brands. The model is worth a look.
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