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DETROIT AUTO SHOW 2023: DISAPPOINTMENT AND FALSE ADVERTISING
By Daniel Rufiange
Last year, the Detroit Auto Show returned after a three-and-a-half-year hiatus. The organizers were forgiven for this reduced edition, in the context of a slow return to normal, and a global crisis affecting the supply chain.
We were promised a much better event in 2023. What’s more, the promoters were advertising the presence of twice as many brands as last year, i.e., 35.
On the site, the reality was “different.” In fact, almost half of these brands were grouped together in an area resembling that of an ice rink, with models packed in like sardines. Very disappointing for visitors, who will be hoping to find more once they get there.
One third of the Show’s space was taken up by four test tracks, while the remaining brands occupied more traditional booths. In short, the Montréal and Toronto shows have nothing to envy to the Detroit Show. We’ll see what 2024 has in store.
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