Mechanic industry
VALVOLINE LAUNCHES ITS FOURTH EDITION OF THE MECHANICAL MONTH
By Anne Bourgoin
Valvoline’s Global Products Division is highlighting the contributions of mechanics in more than 60 countries through its Mechanics Month, which began its fourth edition in March. The initiative is designed to highlight the importance of mechanics as skilled professionals who are essential to the proper functioning of engines. Participating countries will make sure to show their appreciation for these professionals via the production of social media posts, giveaways, advertisements and events specific and tailored to each market; all in an effort to raise consumer awareness and promote the advancement of individuals.
Katie Reed Hurst, Global Brand Equity Senior Brand Manager said, “Behind every vehicle on the road is a trusted mechanic. […] The growth of this program each year is indicative of the appreciation communities have for these skilled industry workers around the world.”
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